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Why People Defend the Wrong Things

One of the most fascinating things about social media is that many people don't defend facts. They defend beliefs. When people see a post, they rarely process it as pure information. They filter it through their politics, experiences, loyalties, emotions, and personal identity. If a post challenges something they believe in, the reaction is often immediate. Not because the information is wrong. Because the information is uncomfortable. Psychologists call this motivated reasoning. Instead of starting with the facts and forming a conclusion, people start with the conclusion they want and then look for reasons to support it. That's why you often see the same pattern. First they attack the facts. "If those numbers are wrong, the post is wrong." If that doesn't work, they attack the source. "Where did you get this information?" If that doesn't work, they attack the messenger. "Who does he think he is?" If that doesn't…








